Crocs
About Crocs, Inc.
How did you come up with the idea of Crocs™ Shoes?
On a Caribbean sailing trip from Islas Mujeres, Mexico to Miami, FL in May of 2002, three Boulder, CO natives began dreaming about the perfect boat shoe. They wanted a shoe that incorporated function, fashion, and fun, was slip-resistant and waterproof, didn’t smell and would be the most comfortable shoe in existence
When did you first launch the business?
The shoes were brought to the Ft. Lauderdale boat show and every pair brought was sold. Over 1,000 pairs!
Who are your customers?
Nurses, chefs, boaters – anyone that wants a pair of comfortable shoes. Fashionistas love the bold colors and the unique design is an expression of individuality. Kids of all ages love the feeling of walking on marshmallows. People with troubled feet and knees relish the comfortable support and ergonomic benefits. Beach goers and travelers enjoy the easy on-off and versatile wearing styles. It is quite amazing that one product is equally liked across all these categories and ages.
Why almost the cult following mentioned in the media?
It can be speculated that this is because our shoes are more different looking than anything else on the market to date. In addition, people who are wearing Crocs™ Footwear feel an instant connection with other wearers. Adults and children point out the Crocs™ shoes on other people’s feet and take notice of the color and style.
Where are the shoes manufactured?
Crocs shoes are manufactured in many countries around the world including Italy, Mexico, China, Brazil, Vietnam, Bosnia, and Romania.
Will Crocs, Inc. be offering products outside of the footwear line?
Yes, we continue to launch new apparel and accessory items and have plans to extend the Crocs™ brand with more Gear and Apparel. Keep an eye out for some great products coming next season!
Why name a shoe “Crocs”?
We came up with the name “Crocs” because crocodiles are tough and strong animals with no natural predators. Crocodiles are equally good in land and water and live for a very long time, a great description of our Crocs™ shoes!
What is Croslite™?
Croslite™ is a proprietary Closed Cell Resin material which is NOT plastic NOR rubber. Croslite™ material is closed-cell in nature and anti-microbial, which virtually eliminates odor. It is an extraordinary impact absorbing resin material developed for maximum cushioning. Its closed cell properties resist odor, inhibit bacterial and fungal growth and are nontoxic. This versatile material can be worn next to skin and be cleaned with just soap and water.
How do I care for my Crocs™ shoes?
Fit: to adjust your Crocs™ shoes, grasp the heel strap with both hands on either side of the “”crocs”" wording and gently stretch outwards from the middle until it retains the desired fit. For a customized fit that can be adjusted for any activity, use the crocs turbo strap.
Clean: keep your Crocs™ shoes clean by rinsing them with cold water and soap, or to bring them back to their original luster, try crocsbutter. Do NOT clean Crocs in the dishwasher or washing machine.
Heat: do not expose your Crocs™ shoes to extreme heat or intense sunlight for an extended period of time. Due to the unique nature of the Croslite™ material, high temperatures can cause them to warp.
Grip: Crocs™ shoes are known for their great grip but like any performance tire, when the tread becomes worn, their grip becomes compromised. That’s when you know it’s time to treat yourself to a new pair.
